Do not...

• Put bias/ your personal opinion

  • Ex. Wrong: This idea was terrible. 

    • Try instead: According to Janet from the NIH, this idea “was terrible.” 

    • Also good: Some may argue there were better ideas.

• List data/copy word-for-word a conversation

  • Anyone can search for statistics and full interviews. As a writer, it is your job to note the specifics of what is important and why.

    • Make it an engaging piece. How is this relevant to the reader? 

    • Try to stick to only a few main quotes. 

Do...

• ​Write compelling sentences with strong hooks and conclusions.

  • Why should people care about this topic?

• Paraphrase when necessary, especially for interviews and statistics.